Area
The West End
West End Road, Negril, Westmoreland
The cliff side of Negril, where the coast turns to limestone and the day is arranged around the end of it.
Why go
It is the other half of Negril and it is a different place. The coast here is low limestone cliff rather than sand, and you get into the water off rock and ladders rather than by walking in.
One road runs along it, with bars, small hotels and places to eat on both sides, and the sea below on one of them. The whole stretch faces west.
Where it fits
Seven Mile Beach is the other side of town, ten or fifteen minutes away. A lot of people stay on one and spend evenings on the other, which is a sensible way to do Negril.
This is an evening more than a day. The sun going down over the water is the fixed point and everything here is arranged around it.
Good to know
Cliffs, not sand
If somebody in your group wants to walk out of the sea onto a beach, this is the wrong side of Negril for that day.
The lighthouse dates from 1894
The Negril Lighthouse stands at the western end of the cliffs. Built in 1894, it is one of the earliest concrete lighthouses, and its foundation is a water filled tank designed to hold the tower steady in an earthquake.
Rick's is one address on it
Rick's Cafe is the best known place on the West End and it is not the West End. The coastline runs for a long way either side of it.
It faces west
Which is the reason the whole side of town runs on an evening schedule.
Our take
Our view: spend at least one evening here even if you are staying on the beach. Negril makes much more sense once you have seen both coasts, and the West End is the half that people who love the town tend to be talking about.
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